BIO/ INTRO

I build the products and platforms that millions of people rely on without ever noticing: identity, fulfilment and personalisation, at the scale where the stakes are real and the complexity is unforgiving.

My career spans twenty years of product leadership across Tesco, Barclays, Sky, Motorola, Telefónica (O2) and Fidelity International, after an earlier chapter in brand and marketing leadership at Sony Ericsson. Across leadership roles and delivery engagements, that includes six FTSE 100 organisations (all in the FTSE 50 at the time) and three Fortune Global 500 companies.

Today I lead Tesco's identity platform, serving tens of millions of customer accounts across five markets.

Other engagements include two interim mandates at Vodafone (2012 and 2016), leading digital transformation and a self-service web platform serving 3 million customers under significant delivery pressure, and a critical global CRM programme ("Data Hub") for the UK Department for International Trade, underpinning the UK's £1.3 trillion FDI pipeline against Brexit-era deadlines.

A through-line worth naming: I've repeatedly been called on at genuinely consequential national moments, from Brexit-era trade infrastructure to pandemic-era grocery scaling, leading the product response both times.

I'm the author of Product Truths: Five Principles for Building Products That Work at Scale, and I write and speak on identity, platforms and AI, most recently opening Product Economics' Secure by Design webinar series. The best operators should be able to explain what they build and how, not just build it.


Find me at: LinkedIn · Substack · YouTube:
linkedin.com/in/ianfinn
productatscale.substack.com
https://www.youtube.com/@ianfinn324

See my latest product models, including the '3 Ps of Performant Systems', on my 'Perspectives' Page

See my latest product models, including the '3 Ps of Performant Systems', on my 'Perspectives' Page

Ian Finn

CFCIM, MIoD

Senior Product & Transformation Executive,
Author & Speaker

Digital · Identity & Trust · AI · Platforms · Enterprise Transformation

£1.8bn+ delivered · 18M+ MAU · Platform scaled by 10M+ customers · 5 markets · 6 FTSE 100 · 3 Fortune Global 500

I help large organisations build products, platforms and systems that customers depend upon - at enterprise scale.

My work sits at the intersection of Product, AI, Identity, Trust and Enterprise Platforms.

The most valuable products are built when technology, trust and business strategy align behind a shared mission. It’s a principle that has shaped my career - and ultimately became one of the Product Truths I wrote about.

Recognised through 46 industry awards,
and 27 LinkedIn recommendations from colleagues and clients

Fidelity International logo with a stylized letter F in a gray square next to the word 'Fidelity' in gray letters, and the word 'INTERNATIONAL' below in smaller gray letters.
Fidelity International logo with a stylized letter F in a gray square next to the word 'Fidelity' in gray letters, and the word 'INTERNATIONAL' below in smaller gray letters.
The Motorola logo in gray on a black background.
The Motorola logo in gray on a black background.
Tesco logo in black text on a white background.
Tesco logo in black text on a white background.
Tesco logo in black and white.
Tesco logo in black and white.
Gray text reading 'certified' on a black background.
ian-finn-product-leader-2026
Simplified icon of a trophy with two handles and a rectangular base.

>What I’m up to right now <

xx

Operating at the intersection of identity, platform, and AI, both in the room and on the page.


Right now, I'm:

  • Leading identity platform delivery at enterprise B2C scale.

  • Innovating in the area of next level platform defence, in the AI age

  • Writing about Product at Scale on Substack

  • Author of Product Truths, available via Amazon Kindle and all leading digital bookstores.

  • Author of three new frameworks:

    Explore all of this in my Perspectives hub: ianfinn.co.uk/perspectives

>Recent proof:

  • Transformed Tesco Insurance from a fragmented technology estate into one customer identity across 2M customers, post divestiture of Tesco Bank to Barclays.

  • Delivered Identity components of a £700m bank divestiture (Tesco Bank > Barclays)

  • Speaking regularly on product at scale themes, including discussing Identity as a lever of organisational growth at CXFS26, and my recent guest appearance on Product Economic’s ‘Secure by Design’ series, in October 2026, discussing the intersecting themes of data, privacy and trust:
    https://luma.com/2q7i973j

  • Cited in three 2026 industry reports on AI:

    • Cost to Catalyst, ChangeMakers Club (AI adoption)

    • The Security Shift, ChangeMakers Club (identity for AI agents)

    • The Network: Who leads AI? The Network (AI responsibilities, optimisation and governance)

>Looking ahead:

  • The challenges I’m most interested in solving are focussed on helping organisations navigate one of the biggest shifts in modern business: building trusted, AI-enabled products and platforms. That can scale sustainably, create commercial value and earn lasting customer confidence.

  • I’ll be a guest on the Queen Mary University Cyber Security Podcast on 13 November 2026, discussing the latest challenges in cyber security and resilience.


>Beyond the day job:

  • Hockey: finished the 2025-26 season as leading scorer for my hockey team, in both league and cup - now back in training playing league hockey again in the 2026-27 season - am currently leading scorer for my team.







>Open to the right conversation <
[Connect here →]
https://www.ianfinn.co.uk/connect

Experience through line - super-scale orgs at:
national scale (6x FTSE100)
global scale (3x Fortune500)
international scale (1x Multinational)

Sky logo in gray lettering
Sky logo in gray lettering
Sony Ericsson logo featuring a metallic spherical icon with a wave-like design and the company name below in gray text.
Image of a gray Vodafone logo on a white background.
Image of a gray Vodafone logo on a white background.
Illustration of the oxygen molecule (O2) with two black spheres connected by a line, representing the chemical structure.
Illustration of the oxygen molecule (O2) with two black spheres connected by a line, representing the chemical structure.
Illustration of a molecular model with the chemical formula O2, representing oxygen.
Illustration of a molecular model with the chemical formula O2, representing oxygen.

Shaped by product leadership at true scale and complexity
(6x high profile, high impact mandates):

A man in a gray blazer and blue shirt giving a presentation in a conference room. He holds a remote control in his right hand, standing in front of a podium with the logos and text about customer experience and excellence. There is a large screen behind him displaying a slide and a blurred background of an audience.
A man in a gray blazer and blue shirt giving a presentation in a conference room. He holds a remote control in his right hand, standing in front of a podium with the logos and text about customer experience and excellence. There is a large screen behind him displaying a slide and a blurred background of an audience.
Gray eagle emblem with spread wings and a curved beak.
Gray eagle emblem with spread wings and a curved beak.
Sky logo in gray lettering
Sky logo in gray lettering
Fidelity International logo featuring a gray square with a stylized 'F' and the word 'Fidelity' in gray with 'International' underneath.
Fidelity International logo featuring a gray square with a stylized 'F' and the word 'Fidelity' in gray with 'International' underneath.
Motorola logo with a stylized 'M' inside a circle and the word 'motorola' in lowercase letters.
Motorola logo with a stylized 'M' inside a circle and the word 'motorola' in lowercase letters.
Gray eagle emblem with spread wings and a curved beak.
Gray eagle emblem with spread wings and a curved beak.
BT logo with a gray circle and the letters 'BT' inside.
Book titled 'Product Truths: Five Principles for Building Products That Work at Scale' by Ian Finn FCIM CMkM MLO, with a cover illustration of Newton's Cradle
Book titled 'Product Truths: Five Principles for Building Products That Work at Scale' by Ian Finn FCIM CMkM MLO, with a cover illustration of Newton's Cradle