Announcement: My new book 'Product Truths' now available - https://books2read.com/producttruths
Announcement: My new book 'Product Truths' now available - https://books2read.com/producttruths
Ian Finn
Senior Product Executive, Author & Speaker · Identity, Platform & AI at Scale · 10M+ Users · £1.8B+ Delivered
I help large organisations build products, platforms and systems that customers depend upon - at enterprise scale.
My work sits at the intersection of Product, AI, Identity, Trust and Enterprise Platforms.
The most valuable products are built when technology, trust and business strategy align behind a shared mission. It’s a principle that has shaped my career - and ultimately became one of the Product Truths I wrote about.
Recognised through 46 industry awards,
and 27 LinkedIn recommendations from colleagues and clients
BIO/ INTRO
I build the products and platforms that millions of people rely on — without ever noticing. Identity, fulfilment, personalisation — at the scale where the stakes are real and the complexity is unforgiving.
Eighteen years across six FTSE 100s, two Fortune Global 500s and a major international — six senior leadership roles in total. Currently leading Tesco's identity platform — serving tens of millions of customer accounts across five markets. Previously led large-scale digital products/propositions across Motorola, Fidelity International, Barclays, Sky, Telefónica.
Further engagements have included two interim mandates at Vodafone (2012 and 2016) — including digital transformation and self-service web platform leadership serving 3 million customers under significant delivery pressure — and a critical Global CRM programme ('Data Hub') for the UK Department for International Trade, underpinning the UK's £1.3 trillion FDI pipeline set against Brexit-era deadline pressure.
A through-line worth naming: I've repeatedly been the person called on at genuinely consequential national moments — from Brexit-era trade infrastructure to pandemic-era grocery scaling — leading the product response both times.
I deliver at scale, where the stakes are high.
Author of Product Truths: Five Principles for Building Products That Work at Scale. I write and speak on identity, platform, and AI — most recently at CX in Financial Services — because the best operators should also be able to explain what they build and how they build it — not just build it.
Find me at: LinkedIn · Substack · YouTube:
linkedin.com/in/ianfinn
productatscale.substack.com
https://www.youtube.com/@ianfinn324
Subscribe here:
Operating at the intersection of identity, platform, and AI, both in the room and on the page.
Right now, I'm:
Leading identity platform delivery at enterprise B2C scale.
Speaking on identity and AI as a CX enabler, most recently at CX in Financial Services.
Writing about Product at Scale on Substack.
Author of Product Truths, available via Amazon Kindle and all leading digital bookstores.
Author of three new frameworks:
The Three Ps, for resilience in products
The Four Fs, for compounding value in products over time
Personalisation Phases Paradigm, for tailoring experiences that compound over time rather than resting on a single feature
Explore all of this in my Perspectives hub: ianfinn.co.uk/perspectives
>Recent proof:
Transformed Tesco Insurance from a fragmented technology estate into one customer identity across 2M customers, post divestiture of Tesco Bank to Barclays.
Delivered Identity components of a £700m bank divestiture (Tesco Bank > Barclays)
>Looking ahead:
The challenges I’m most interested in solving are focussed on helping organisations navigate one of the biggest shifts in modern business: building trusted, AI-enabled products and platforms. That can scale sustainably, create commercial value and earn lasting customer confidence.
>Beyond the day job:
Hockey: finished the 2025-26 season as leading scorer for my hockey team, in both league and cup - back in training from September.
>Open to the right conversation <
[Connect here →]
https://www.ianfinn.co.uk/connect
Shaped by product leadership at true scale and complexity (6x high profile, high impact mandates):
>What I’m up to right now <
Experience through line - super-scale orgs at national scale (6x FTSE100), international scale (1x Multinational) and Fortune500 scale (2x):
