Identity - AI - Product at Scale - Product Leadership
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Identity - AI - Product at Scale - Product Leadership 〰️
Ian Finn
Senior Product Leader, Author & Speaker · Identity, Platform & AI at Scale · 20M+ Users · £1.7B+ Delivered
Hello, World!
BIO/INTRO
I build the products and platforms that millions of people rely on — without ever noticing. Identity, fulfilment, personalisation — at the scale where the stakes are real and the complexity is unforgiving.
Eighteen years across six FTSE 100s and three Global 500s. Currently leading Tesco's identity platform — serving tens of millions of customer accounts across five markets. Previously: Sky, Barclays, Vodafone, Fidelity International, Telefónica, Department for International Trade.
I deliver the things others say can never be done.
Author of Product Truths: Five Principles for Building Products That Work at Scale. I write and speak on identity, platform, and AI — most recently at CX in Financial Services — because the best operators should be able to explain what they build, not just build it.
Find me at: LinkedIn · Substack:
linkedin.com/in/ianfinn
productatscale.substack.com
Operating at the intersection of identity, platform, and AI — in the room and on the page
>Right now, I'm:
Leading identity platform delivery at enterprise B2C scale
Speaking on identity as a CX enabler — most recently CX in Financial Services
Writing Product at Scale on Substack
>Recent proof:
Separated Tesco Insurance from a fragmented estate into one customer identity, post-Barclays divestiture
(2M customers Merger event)Delivered a £700m bank divestiture